Rough Draft Notes Kevin Lynch adobe.mtv.com Adobe AIR contest now open Bruce Chizen Financial community is like tooth drilling without novocaine. Press is fascinating. Print the words he says but surrounding it with other stuff, which isn't what I meant. As as CEO privacy is an issue. How much he makes is public. Now as a CEO there is legal risk, signing his life away. Saturday. Dave Mathews Band concert. Back-stage pases. Talking about Adobe products.

Rough Draft Notes Lucas Adamski AIR Threat Model Installation Runtime managed dialog, application signed by CA, self-signed = unsigned Line between guaranteed harmless/automatic execution to full privilege/explicit install. Only time user makes a decision is on the security dialog AIR updates must be signed by the same publisher Elevation Attacks Remote content should not be able to discover anything about local system. Should not be able to cross sandboxes.

Rough Draft Notes Mansour Raad ArcWeb Services, APIs for adding GIS data to applications. Data Visualization: GeoRSS includes lattitude, longitude, point, line. Looking to create 2D/3D map interaction. Vector data is much faster to work with (Poly 9). gwx:Map and poly9:Globe are a couple of components that make it easy to work with the data. Mashups: Edge 305 to gather data. Created a GPX feed. Combined with photos and leveraged ESRI map data to show route and tag with photos.

Rough Draft Notes David Hassoun Talk will focus on resources and guides, this isn't a how to. Three main pieces: Analysis (what to do), Design (how to do it), and Implementation (creating code) Saffron AIR UML Tool, Enterprise Architect, UML and a focus on class diagrams Unit testing frameworks include FlexUnit and ASUnit Coding Guidelines: Doesn't matter what you pick, but consistency is key.

Rough Draft Notes Kevin Lynch is giving the keynote. Connect. Discover. Inspire. MAX around the world. MAX the dog is in the AIR park. Adobe Developer Connection is launching. Connect beyond the conference with Intronetworks. 25th year anniversary of Adobe. Going to keep staying on the leading edge. Pushing technology forward. Shantanu Narayen. Best attended MAX ever. Time is right for brand new type of application. Combine power of desktop with interactivity of the web.

Rough Draft Notes Erik Natzke, Natzke Design play.natzke.com comes to interactive design from a design background. looking to animate things in an organic manner Flash is a digital sketch book freeze and analyze life. everything in advertising needs to have reflection system based on percentages so that 15 second always takes 15 seconds need to account for resizing inventing new ways to be lazy how do you make things file size sensitive.

Rough Draft Notes Paul Ortchanian, Goodby Silverstein & Partners Effects don't all need to be done with OOP Don't always view in terms of x and y. view in circle instead 0, 180, 360 degrees. think in circles, best way to think of programming in 3D cerate illusion of depth by scaling elements.

Rough Draft Notes Jared Ficklin, frog design Want to flatten learning curve, inspire with examples, remove barriers to entry, expose enabling technologies. Sounds visualization: it is fun, enhance experience, increase usability What is sound visualization. Standard visualization partial effects, are cool but you can do so much more. vectors and drawing, time line, interaction, sound engine, cell animation, rich media. Sound is vibration. Author of flame sound visualization (Ruben Tube).

Rough Draft Notes John Maeda MIT Media Lab Did a lot of old school work on a Mac Focus on local goods. Focus on local crafts. How to marry creative folks with business outlets. Wasn't allowed to do art. Paul Rand. ABC, Limited, Next, logos. Media Lab. Technology lab with good branding. Muriel Cooper. Pioneer of digital graphical design space. Art director of MIT press for 30 years. Lead visual language workshop. If you just make stuff good things will happen.

Rough Draft Notes robert hoekman, jr. Need to get user up to speed, help to get through your application. What's this button do? I'm feeling lucky? suffer from a lack of explanation, or lack of context, don't install confidence Talking about instructive text: Using senduit as an example.